Ectaco Inc. Introduces the First Official $99 jetBook? mini, Giving Book Lovers Greater Choice and New Authors a Chance of a Lifetime

New York, 20, October 2010 

Ectaco Inc., the world's leader in portable language learning and translation technology, is giving book lovers more choice and greater value in dedicated eBook Reading devices with the addition of the jetBook-mini for just $99. The new jetBook mini, recently revealed at the Frankfurt Book Fair and Consumer Electronics Show in Hong Kong, offers the great features of the jetBook family - ultra crisp 5" reflective TFT screen technology with instant page turns, multiple language support and portability, plus a new look and 90 hours of continuous reading time on a single set of 4AAA Enegizer batteries.

The jetBook mini brings a new feel with a stylish design, pocketable size, variety of colors and light weight (just 5.7 ounces), making it the lightest eReader in the world and easy to carry in your pocket. A new all-way reading angle now allows users to read in 4 different directions with notable features that include an option for Line Spacing, Line Breaking, 6 Different Font Sizes and language support.

"With all our jetBook fans' advice, we decided to create the lightest, most versatile, fully functioning eBook Reader to date, while offering the lowest possible price" said David Lubinitsky, CEO, Ectaco Inc. "The new design makes the jetBook mini weigh only 5.7 oz., less than any other eReader while maintaining its high speed and even greater choice in content. There is no limit to how users can customize their jetBook mini through languages, folders, books and a new line of colors."

With up and coming authors in mind, Ectaco invites writers to send in their own written material for a chance to have the writings loaded to every jetBook sold. Famous science fiction writer Robert Sawyer has graciously added his short stories to the mix which will now be available for all jetBook users to read and enjoy at no cost. All writers can contact greg@ectaco.com for more information on how to get their book on to the jetBook.
For more information visit www.jetbookmini.com or contact Greg Stetson at 718 728 6110 ext. 212 orgreg@ectaco.com.

All described products can be purchased at www.ectaco.com or national distributors. You are welcome to send your questions or comments to PR@ectaco.com

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